Friday, March 22, 2013

The Infographic as storytelling medium

I read an interesting article by Dylan C. Lathrop on Infographics as media for combining data visualisation with human narrative or storytelling. Lathrop is an insider in the infographics industry, and in his article, provides a history of the medium dating back to the 1920s to the present. Lathrop also discusses the affordances of infographic for narrative or storytelling, arguing that while companies want to tell the stories or narratives of traditional business documents with infographics, not all business narratives can be told with this medium. As I read his article, I couldn't help but appreciate this documentation of the medium and how its features constrain how one can tell a story.


Lathrop, D. C. (2013, March 19). We've reached peak Infographic, and we're no smarter for it. Harvard Business Review Blog Retrieved from:


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